Dan Price writes campaigns, names, and brand voices. 15+ years across agencies, his own studio, and a startup, where he’s Co-Founder & Chief Brand Officer at Adessa.
MyCityRides gets Memphians riding scooters as everyday transportation. I built the campaign around real riders, the #ScooterPeople, and ran it across video, social, print, and outdoor. Rider applications rose 250% year over year.
A rebrand for the fundraising arm of Memphis Public Libraries, built on two words: Imagine more. The idea set the look, feel, and sound of the brand, then carried into the campaign asking donors to fund what tax dollars don’t.
Adessa is a Mind Spa: cognitive wellbeing through non-invasive neuroscience. As co-founder and Chief Brand Officer, I write the voice and run the launch, from investor events in Miami and Philadelphia to the first retail location.
P33 is working to make Chicago a global tech hub. To help them tell that story and raise more investment, I turned the annual report into the Velocity Report, then structured, wrote, and led UX on three consecutive editions.
City Fitness wanted a fitness and music event Philadelphia hadn’t seen. We named it Commotion: 240 people in silent-disco headphones rotating through HIIT, spin, and dance at The Fillmore, with three Philly DJs. It raised more than $53,000 for neighborhood parks.
An impact report for Epicenter, written as nine truths learned from building a culture of entrepreneurship in Memphis. It shipped as a print book, a website, and an animated film.
Copywriter at Counterpart and Archer Malmo. Eight years running Baby Grand as head of copy and strategy. Now building a brand from zero at Adessa, and prototyping with AI along the way.
I’ve spoken at SXSW and Creative Works, and I’m a Salzburg Global Fellow. I live in Memphis with my wife and daughter, and I work wherever the work is.